Understand Your Target Audience
Firstly before promoting any kind of business you need to understand who you are targeting your business posts towards. LinkedIn is a very business centred environment so proper business jargon depending on who you’re targeting is essential. How can you expect to be successful in your marketing campaigns if you don’t fully understand who it is you want your posts to appeal to the most? Whether that be business owners or employees etc, each target audience will react to posts in different ways. Once your target audience you can then sit down and deliberate on which is the best way in order to get your target audience interacting and engaged with the posts that you’re posting out on LinkedIn in order to gain more business or followers.
When Is The Best Time To Post?
There are many optimum times to post on LinkedIn. Firstly I believe that it’s best to post every day during the week as during the working week is when people are most active on the social network.
Friday: Anytime from 9am-5pm
12:00 pm is considered to be the best time to post on LinkedIn during the week from Monday to Thursday, although any time during working hours on a Friday is regarded to be a good time to post because more people are active on the social network rather than working. If you really want to be power happy then you can post in the early evening from 5pm-6pm when it is believed that a lot of LinkedIn users are coming back online after just finishing work as they are on their way home.
What Kind Of Content Should You Post?
It is believed that insights into the industry of the business hold the highest engagement rates according to research with 6 out of 10 LinkedIn users being interested into industry insights and is the most demanded type of content among LinkedIn members. Coming in at second is company news which tends to engage 53% percent of all LinkedIn users, company news is always good to post out on your page as this is content people can’t get anywhere else but from you, as it is unique and specific to your business.
Images are always the most engaging posts and generate the most clicks from users as these are more visual posts that allow the user to interact better with the post are is a more visual element to it. Links are a great way to direct people to your website in order to boost traffic to your website and for your followers and peers to learn more about your business in a greater depth and detail although links don’t tend to generate as many clicks as images do.
Recommendations are vital for your business and are often neglected as a feature but should definitely be integrated into your marketing strategy. It is paramount for you to establish a good reputation for your business and one of the best places to do this is LinkedIn, in a business based environment such as LinkedIn having people who you have worked with in the past shows that not only that your company is genuine but you have a high integrity too. There is a tool that people can leave recommendations for you on your profile so be sure to nudge your clients to do this once you have finished working with them.
Yes, it costs money but LinkedIn advertising is a great way to put your business to the front of the market quickly rather than spending time building your company page from the ground up. Using LinkedIn advertising helps to boost the reach of your post considerably and is a great tool to use when first setting up your company page. Having an increased reach also means that engagement on the post will be boosted too which means that more people will be liking and sharing your content too.