Setting Up The Aims Of The Facebook Advert
When beginning the setup of your Facebook promotion you need to decide the underlying aim of what you want to achieve from the campaign. This will help you to improve a specific aspect of your social media presence for example; you can tailor your promotion to specific gain your page likes or you can tailor it to a specific post in order to generate more engagement for that post.
Choosing Your Demographic
You are then given the chance to pick who you want to target with your Facebook advert. This involves picking the location people that you want to target so that you can capture your target audience. For example you may be a fashion label that sells its products all across Europe so you will want to expand your horizons and target these people in order to attract new customers to your business as well. This also makes the advert more effective than just keeping it narrow to one kind of audience as then you can appeal your business to a wide range of people. You can also give a more specific demographic than just simply based on location, you can base your promotion age and gender as well so that you can really narrow it down to your target audience to make sure that you’re using the most efficient promotion in order to get the best results from it.
Managing The Appearance
On the next part of creating the advert you’ll now deal with how the advert will look to the end user, you will firstly choose the image that you want to represent your business, you can upload up to 6 pictures to use your for your promotion so that the potential customers will get a real feel for your business. Once these are uploaded you can then reposition them in order to make sure that each picture is correctly aligned to the nearest pixel in order to make your Facebook advert stand out. Then comes the part of fine tuning your Facebook advert by editing the headline and description with engaging content that the end user will want to click on and find out more about your business. You can then also edit the call to action whether you want the button to link it to sending a Facebook message to your business, whether to give directions to your business which would mainly benefit shops that sell specific products, or finally whether you want the customer to directly call you when they click the button so it is up to you which one you choose based on which one suits your business the most.
Setting The Budget
The final step to setting up the promotion is working out your budget for the promotion, here you can decide for yourself how much you would like to spend in order to put your business name out there and boost your social media presence. Facebook also recommends when and how to change your advert in order to help you to achieve the best results for your company and to utilise your spend efficiently. You are able to cancel the monthly plan at any time and these advertisements are a great way to reach out to your target audience in a way that many of your competitors may not be using efficiently.
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