Sweet Hearts Hair Design
Bespoke E-Commerce Website Design
Sweet Hearts Hair Design is a local company based in Stoke on Trent who have made a massive name for themselves in the beauty industry having amassed over 1,800,000 followers across social media. They started life by demonstrating very complex hair braiding techniques on Facebook and the account went viral and from there they designed and created their own range of hair products. Having an out-dated and unprofessional website for the last 2 years they came to Foamy Media looking to dramatically improve this in order to take their business to the next level – and that is exactly what we did.
Conversion Rate Optimisation
Having a large number of sales each month from their existing website we designed the new site to ensure this improved even further and we achieved this with a really clean, modern and easy to use website which matched their branding and also made it super easy for customers to go online and purchase from them
As the majority of the site’s traffic comes from mobile users there was a conscious effort to make sure the design was super optimised for these users in order to increase mobile conversion rate. This was achieved by having a streamlined, quick and simple purchase funnel as well as migrating the server to a dedicated hosting platform to boost the speed and performance of the site.
Site Improvements After First Month
After only the first month of the site being launched we achieved massive improvements in relation to increasing the company’s sales. We increased the conversion rate by 62% and increased the average customer spend by 24p per transaction and due to increased traffic to the site we achieved a 58% increase in revenue compared with sales in June 2017.